Girls Gone Wild

I watched my 40,000th Girls Gone Wild commercial on Comedy Central when it finally occurred to me. Girls Gone Wild has been around for over 10 years. I remember those commercials playing when I was in high school. Probably even before that! I always hated them. Don’t get me wrong, I have nothing against women being objectified, or exploited. When the girls are saying stuff on camera like “Hi mom!” and “I really hope I get on Girls Gone Wild WOOOOOOOO!!!” can you really feel bad?

Here is what I hate, and don’t understand. This Girls Gone Wild company is making a KILLING! They have been running commercials from 10pm-2am on MTV and Comedy Central for years. Although 12-2 is a cheap time, 10-12 on comedy central and MTV is not cheap ad space. Now if I toss a pretty high estimate out and say this company spends 20% of it’s gross on advertising… well they are making QUITE a bit of money to be constantly running so much advertising.

How? Why?

They sell DVDs of strip teases. Rarely, there is some girl-on-girl play. But for the most part it’s just girls flashing the camera on the street and screaming. If I am going to spend money on a boner-inducing DVD then I don’t see how I can justify spending money on anything less than real pornography. Girls Gone Wild isn’t really even cheaper then porn but in the realm of porn it’s practically rated PG. So who is buying this? What is the target audience? Men who want to see girls girls get weird, but not too weird?

Which brings me to the next piece of this puzzle. The internet. Are there still people out there who can’t efficiently find pornography on the internet? I can find more hardcore porn than Girls Gone Wild while doing legitimate research about the culture of Madagascar via Google, yet people are spending money on it? The “demo” or “preview” of most paying porn sites contain more action than the average GGW DVD, and there are still plenty of FREE sites anyway. Who is buying this!? People who have never even attempted to Google “boobies?.”

How is this product surviving in today’s world?

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