Pro “Lifehacks” Reviewed and Analyzed

review of a set of life hacks featured blog image

You’ve probably seen these do-it-yourself life tips popping up on the internet all the time on Twitter, Facebook, Reddit, Pinterest and Tumblr. Who is to judge which are worth a try and which aren’t worth your time? Obviosuly me. So sit back and enjoy my analysis.

Read more

Bing It On Advertising Done Right

If you haven’t seen it, Bing has launched a new advertising campaign called “Bing it On.” The TV spots show a street kiosk with people comparing the search results from Bing and Google side by side (not knowing which is which) and choosing the better results page. Of course on the TV spot they are all so surprised that they considered Bing to be better. It is easy to scoff and not take this seriously, obviously they would show that … I bet I would always choose Google! Google is better!

This is similar to the Pepsi challenge from my childhood. Pepsi ran an identical campaign. Pepsi challenged people to choose the better-tasting cola in a blind taste test against Coca Cola. I thought the same exact thing when I was a little kid: “That’s stupid, they only show the people who choose Pepsi, I bet I would choose coke!” Why would I say such a thing? Because I was a coke drinker that’s why. My dad always purchased Coke and he knew everything at the time and Coke was the best right?

One time while shopping in the Mall of America I saw the Pepsi Challenge. It was right there in front of me, I was walking right at it. There was no crowd like in the commercials, just a little stand with a guy there and he offered the challenge to me. I tried both, easily identified Coke with a smirk on my face. “I guess Coke really is your favorite.” The guy said to me in a strangely peppy tone. I felt like a winner. I felt like I stuck it to the man. Like I proved something. You want to know what though? Pepsi tasted better.

The thing with the cola wars is people pick a side without evaluating both. A “Coke Person” will always pick Coke, and since Coke is always around he may go ten or more years without ever even tasting a Pepsi. This challenge puts Pepsi in his mouth. It challenges him to try it. The test isn’t “Find the Coke!” the test is “Which is better?” even if you are a Coke person, even if you pick Coke, you have NO CHOICE but to see that at the very least Pepsi is pretty decent.

It is a very brave advertising campaign. People are compelled to “beat it” instead of actually objectively choosing the best result. They want to embarrass the company that is claiming to be better than their favorite product. However they do get you to try it.

I am a Google person. I have used Google for as long as I can remember. Before I took the Bing it On challenge I had never used Bing. I saw the commercials on TV and I never used it. Why should I, It’s not like it can be better than Google. Right? I would have lived my entire life saying Bing is a waste of time, probably even making fun of people that used it.

The results? You can read a detailed analysis of my results at the MentorMate blog. Rest assured, Google is the better search engine. Your blind devotion to Google is justified! But if I had to use Bing for a week, I would probably get by just fine. Before this I probably would have lived my entire life never having used Bing. I used to scoff at Bing. Now I will admit Bing is a fair search engine. I would consider this campaign a success.

Savages Movie Review 0/1

 

 

 

 

Here is a breakdown on why I didn’t like this movie:

  • Blake Lively’s character is very important but falls short in performance. She plays the same character she plays in Gossip Girl and that character already sucks.
  • The love triangle between Blake and two studs has potential to create an interesting and emotional climax, but they straight-up forget to resolve it. Unless you think a totally luke-warm explination is a resolution. The audience deserves better.
  • The movie contains inexplicably graphic and brutal torture and execution scenes which don’t belong in it.
  • There is an annoying narrative holding the audience’s hand through the movie while being intentionally misleading.
  • The ending is absolute trash.
Blood Sport 4 Cover

Review: Bloodsport 4

Blood Sport 4 Cover

Easily one of the worst movies I have ever seen and not in a good way. I am not sure how movies this horrible can even be made. Don’t they cost actual money? Don’t let the name Blood Sport confuse you, Van Damme hasn’t been in Blood Sport since the first. Daniel Bernheardt took over as the hero of 2, 3 and 4.

This is where it gets funny. Daniel plays Alex Cardo in Blood Sport 2 and 3, a reformed thief with a family who participates in the Kumite to find spiritual balance. In Blood Sport 4 he plays a totally different character: John Keller a hero cop with an addiction to underground fighting rings. For the first 45 min of the movie I couldn’t even figure out why everyone was calling Alex Cardo John and what happened to his family. I was trying to figure out if this is Alex Cardo’s twin brother, or if Alex Cardo is undercover… Seriously how do you keep the same actor, in the same series but change his character? This has to be some kind of fundamental rule of film casting.

Anyway I only want to talk about a single plot element. John is a decorated cop who put some thug named Shreck away. Shreck faced the death penalty but he some how escaped and killed again. John caught him again and he went back to prison. Turns out some higher-up pardoned him or payed his way out of the death penalty or something? Whatever, typical so far. John is enraged by this so he breaks into jail, breaks into Shreck’s room, puts a gun to his head ready to kill when two police officers round the corner and confront John. He shoots and kills them both without a second thought right as his parter rounds the corner. He chooses not to shoot his partner or Shreck, instead it flashes to a trial where he is convicted and sent away. I seriously thought this was a dream sequence. I fully expected John to wake up all sweaty in bed. It wasn’t it actually happened, and it turns out it was all part of the plan! Both his partner and his superior are in on it! He wanted to get convicted to end up in prison with Shreck to expose… something. It is really too bad the two cops he shot and killed were not “in on it” but sometimes you need to make it believable right?

Dragon Eyes Movie Poster

Review: Dragon Eyes

Dragon Eyes Movie Poster

We all know I have a soft spot in my heart for all things Jean Claude Van Damme, I actively seek out all of his movies and consume them. This movie tricked me; JCVD is hardly in it! He isn’t the main character, instead he is just a side character. A teacher to the main character “Hong” played by Cung Le (never heard of him). I feel a little cheated, his face being so prominently displayed on the box art.

This is pretty much just an action movie with no valuable lessons to teach. The action scenes are stylish and cool, I loved each one. The problem is the plot: it doesn’t make any sense. There are memories and flashbacks mixed into the movie making it very disorienting to watch. It took me until about half way through the movie before I finally realized which scenes are current and which are flashbacks. Finally the story started coming together.

Read more