I wanted to automate the process of posting the same tweet multiple times over the course of one or more days. Took some effort, but I figured out a seemingly perfect solution. I’ll save the explanation of why for the end because if you found this post, you probably already have a good idea of why you want to duplicate your own tweets. Let’s get to it. To start, make sure you have accounts on Twitter, Buffer and IFTTT.
IFTTT -> Buffer
“If new tweet by @lexkrasny with hashtag #retweet, then add to Twitter Buffer lexKrasny”
Pretty self-explanatory but there are a few quirks. If you are particularly astute you might be saying:
“Wait a second… wouldn’t this create and infinite loop where the system keeps retweeting the tweet with #retweet in it over and over?”
You are correct, the loop must be broken. When you build the “then” element you have a choice to remove the hashtag.
Now anytime you add #retweet to a tweet, IFTTT will add that same tweet into your buffer and remove #retweet. You are now officially doubling all of your tagged tweets and utilizing your buffer schedule to scatter them.
Using #retweet in your tweets has been shown to actually help with retweets so it isn’t as stupid as it looks. However you don’t have to use that hashtag (although it is a good one) feel free to choose whatever feels best, or even a bunch of them! Personally I use three different hashtags: #retweet, #goodread and #awesome.
There is another quirk you need to be aware of before we are all done. Buffer uses it’s own link shortener buff.ly to shorten links. This only becomes a problem when you post a picture. If you post a picture tweet Buffer does not shorten and lets Twitter handle the picture. This is great because if twitter sees an image link it knows it can display it in the stream like this:
This tweet actually has 2 links, a buff.ly link and a pic.twitter.com link. You will also notice this tweet has my #retweet trigger. When this tweet launched and got re-buffered something annoying happened. Buffer used buff.ly to shorten both links, which means twitter didn’t know the second link was a pic and my tweet just had two buff.ly links.
To solve this issue just turn off Buffer’s link shortener on tweets. Twitter will still shorten all your links, so you don’t need to worry about length. This way, when a photo gets re-buffered it will still be a photo.
Why Tweet Twice?
Tweets are very timely. If a follower follows 100+ people (which is many of them) it is likely that if they don’t see your tweet right away, they never will; it will simply be buried by other tweets. That is why it’s a good idea to tweet multiple times, even if it is the same tweet. It is likely different followers will see your tweet at 9am, 12pm, 3pm and 6pm.
It has been frequently documented that the more you tweet the better, even if all of the tweets aren’t fresh. I realize my method only duplicates your tweets one extra time. I feel this is the best method to balance convenience and control. If you want to do more you can by doing the following:
When setting the Buffer parameter you can enter another unique hashtag, in this case #ploxxor, and then simply make another recipe that triggers on that hashtag. You can repeat that as many times as you want. As long as you eventually terminate the process by having no trigger hashtags go out.
Wont I Annoy People?
The short answer is: probably not.
Let’s say you tweet 10 times, and have all of those tweets repeated at a tweet-rate of 5 per day using buffer. That means users who saw your first tweet at 2pm on Monday won’t see that same tweets until 2pm on Wednesday.
Will that be annoying for them? Doubtful, they probably won’t even realize it’s the same tweet! Additionally, if they saw the tweet on Monday but didn’t have time to click the link or fully act on it, maybe they do have that time on Wednesday. Or maybe, they simply didn’t see the one on Monday at all and now they have a second chance.
The risk is with users who follow very few people like five or ten. In that case, it’s possible your tweets will overwhelm their feed. However, if you are trying to promote a website, blog, or personal brand, the more exposure you get the better. You will certainly gain more than you lose by tweeting more.
It has been reported many times that you really can’t tweet too much. Anyone who followed you cares about your content and you want to make it as easy as possible for those followers to catch it. This is best accomplished by tweeted often.
Please share if you found this useful!
— Alex Krasny (@lexKrasny) March 25, 2014